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Table of Contents Quick Tip:
Google site:www.YourSiteName.com to see what Google thinks your site is. See Also: Google BlackLists BMW.de for bad practices
Search Engine Optimization AnalysisPurpose: Drive targeted traffic to your website by improving your exposure and rankings on Google and other search engines. Strategy: There are thousands of tricks and techniques to improving search engine ranking. Unfortunately, search engines constantly update their logic to weed out sites using these tricks and techniques, sometimes penalizing sites for using them. The best strategy is to look at the overall mission of the search engines: “To provide quality answers to users searching for information.” Although an understanding of the way search engines see the web is necessary, the first principle of search engine optimization is to have a well-organized site with quality content. Each page of the site, focused on a specific topic, is presented to the search engine as an independent source of information. Not only does this add search engine visibility, but it also provides a quality experience to your site visitors. Typically, there are several areas where sites can be modified to generate quality traffic.
The Process: Generally the process follows these stages: 1) Preparation for conference and telephone conference to begin identifying and selecting keywords (2 - 3 hours) Appropriate people in your company will choose the keywords you want to target and the pages you want them targeted to. Often, during this conversation, we will identify the keywords used by customers and major successful competitors. We may also want to do inventory searches on entirely new words you develop. Once keywords have been identified, time estimates for your next steps can be generated. Preparation for this meeting involves identifying successful competitors, researching your industry’s presence on the web, and reviewing your existing site, or plans for a site. 2) Develop a Keyword Matrix (2 - 3 hours). Search engines will provide analysis of similar industry keywords. For example, if your site is about solar energy and you begin to create a matrix, other frequently searched, related keywords will be presented. This allows us to identify the words we should use to optimize your website. See sample below. 3) Page Optimization Each page will need to be re-written with the principals of search engine optimization in mind. Often, this involves working with your web designer to layout the pages in a search-engine friendly way and great the appropriate meta-tags needed for effective indexing. 4) Select additional aspects of the optimization such as pay-per-click advertising, link exchange, blogging, and more.
Pricing:
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Background and Qualifications:
Testimonials: Wilson TurboPower, Boston, MA. Sample Keyword Matrix
Link Exchange ServicesSimilarly, you may be seeing frequent offers for Link Exchange Optimization. Link Exchange is an important part of search engine optimization, but also a potential pitfall.Imagine the web as network of white strands going from site to site. A 'web' (if you will). If websites throughout the web link to you, Google knows that you are important. If you have thousands of 'white strands' leading to your website, you become a bright white beacon on the web.That was the original idea -- but like most good ideas, people started taking advantage. People started collecting huge numbers of links from anybody and everybody, counting on becoming important sites through link exchange. There are "Link Farms" that have thousands of links to everybody they can. Google reacted by paying attention to the Quality of incoming links.If a pet-related website has incoming links from shelters, rehab centers, and veterinarians then it could indicate that the site is important. If it has links coming in from totally unrelated businesses, it could be trying to cheat.The way Google deals with this is by looking at the number, and the quality of links on links pages that include you. For example, if you are a renewable energy company and BP Solar has a link to you on their page, that's good. If BP has a score of 10, then their link to you would be worth 10 points in your favor. If, though, they have you, and a thousand other companies listed on the same page, the point value to you would be 10/1000 - or almost nothing. Here's the secret of good linking:
Ideally, consider trading articles about one another on your sites. You have an interesting article about them and they have a worthwhile article about you. This is part of a deep linking strategy that adds content to your site. Link exchange adds value to your site if done properly. It cannot be easily accomplished, though, by automated link exchange services or programs. Basic Elements of Search Engine Optimization
Keywords: When the search engines were being created,
Keywords were the most important aspect of a site. But people quickly began
using keywords to get high rankings on subjects that their pages were not about.
Most search engines no longer use keywords to determine topic. The best reason,
though, to use keywords is to remind yourself what the page is about. As you
create contact for the page, continually refer to your keyword making sure that
they are repeated a few times in the text and headings of the page and that
these keywords is what the page is really about. The other reason to use keyword
is that many of the site-based search engines (“Search This Site”) do use
keywords.
Description: The description will appear in the Google
listing. It should be the best possible description you can write, about 80
characters long, using several of your target keywords. Content: Last, and probably most important, is content. Google hires the worlds bet mathematicia | |||||||
